Finnish boat builder Axopar has appointed Hong Kong-based dealership Asiamarine as its exclusive dealer in Hong Kong.

“This collaboration with Axopar perfectly aligns with our mission to bring the best of the yachting world to our clients in Hong Kong,” says CEO and founder of Asiamarine, Eric Noyel. “It completes and complements our existing quality brand portfolio, turning Asiamarine into a major player in the outboard engine adventure boat segment. We are excited to represent the Axopar brand and its outstanding boats to the local boating community.”

Headquartered in Hong Kong, Asiamarine has expanded its presence across Southeast Asia, including offices in Singapore, Thailand, the Philippines, and Vietnam over the past three decades.

The first glimpse of this collaboration will be the showcase of the Axopar 37 Cross Cabin in
Hong Kong this April.

In a statement, Asiamarine says: ‘This occasion will provide boat enthusiasts with the perfect opportunity to experience this exhilarating vessel firsthand and be inspired for new adventures with Axopar.’

The firm adds that its new alliance opens ‘new horizons’ for boating enthusiasts in Hong Kong who are passionate about adventures on the water.

Last year Axopar, the largest builder in the Scandinavian region, brought ‘substantial’ capital to secure a 10 per cent stake in Evoy, an extensive dealership network.

Main image, Axopar25 electric

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