Bluegame reports strong UK order book
Innovative design, continuous development and a strategy firmly grounded in sustainability has seen Bluegame Yachts experience exponential growth over the last five years. And, the company’s delivering five new Bluegames to UK customers in the first half of 2025.
Its revenue has multiplied 16 times since Bluegame joined the Sanlorenzo Group in 2018. The expansion is reflected in a strong order book moving into 2025. The nine month 2024 results, released by the shipyard, showed there was an order backlog breakdown of €120m up to 2025.
“The brand is offering a different approach to yachting and it’s really shaking things up in terms of design,” says Nick Hatfield, managing director at Sanlorenzo Yachts UK, which represents the Bluegame brand in the UK and Ireland. “It’s disruptive, challenging traditional layouts to provide multi-use onboard spaces with more direct access, both physically and visually, to the sea.
“These design features, coupled with robust engineering and a very high level of standard specification, are proving extremely popular with UK customers – and the exponential growth the brand has seen globally looks set to continue in the UK.”
It’s the BGX63 (pictured below) that’s proving to be most popular in the UK, says Hatfield.
“The BGX63, in particular, has been exceptionally well received. Of all the Bluegame yachts ordered to date by UK clients, the BGX63 accounts for 40 per cent of these. With a vast beach club, an open plan upper cockpit and a clever, owner-centric layout that places the master cabin at the centre of the yacht – wherever you are onboard, you’re only a few steps from the water.”
Founded in 2004 by ex-Olympic sailor and architect, Luca Santella, Bluegame says it focuses on innovation, sustainability, and the creation of functional and efficient yachts.
Supporting Santella’s original goal of creating practical, seaworthy yachts, Bluegame launched the BGM75 at Cannes Yachting Festival in 2023 — the first multihull from the Italian shipyard. That offers stability, large volumes and reduced fuel consumption – with the yacht claiming to consume 30 per cent less fuel than a 90-foot monohull of a similar volume.
Since then, Bluegame’s been busy developing a BGH hydrogen-powered chase boat (plans for this development arc are detailed online). It partnered with NatPower-H to leverage the latter’s expertise in hydrogen-powered propulsion systems. After complying with the stringent demands of the America’s Cup protocol, it achieved speeds of up to 50 knots with zero emissions (pictured below).
The knock-on effect of BGH is the integration of foiling expertise into the BGF45 and, going forwards, the next BGM (multihull model) will be the BGM65HH due to launch in 2026. That’s a hydrogen hybrid vessel.
But before that, Bluegame plans to launch the BGF45 this year, the first in its range of foil assisted high-speed catamarans. The model will use a single fixed foil to improve performance by rising above the chop to reduce drag.
Supporting parent company Sanlorenzo’s drive towards carbon neutrality in yachting, another of Bluegame’s significant partnership is Siemens Energy as it looks to continue to develop sustainable energy solutions for yachts – including the use of hydrogen — and methanol — fuel cell systems to generate electricity onboard.
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