Boat Fix, a recreational boating telematics company, has expanded its executive team with the appointment of Carl Blackwell to the newly created role of Chief Marketing Officer (CMO).

Blackwell’s industry experience includes 17 years as CMO of the National Marine Manufacturers Association (NMMA) and nine years as president of Discover Boating. Prior to joining Boat Fix, Blackwell came out of retirement to work as a senior vice president – customer loyalty for OneWater Marine.
 
“I spent nearly two decades focusing on recruiting new participants into boating and now with the industry’s attention turned towards customer retention, I believe Boat Fix is well positioned to lead the industry in retaining the surge in new boaters,” says Blackwell.

“Over the last year in my most recent role, I’ve researched and met with many of the industry’s best telematics companies, all of whom I have tremendous respect for. When doing that research, what stood out for me about Boat Fix was that instead of just monitoring and protecting boats, they can assist boaters, live and one-on-one, when problems arise. If I’m stranded on the water, I really need a partner I can count on. That peace of mind is essential to keeping boaters engaged.” 
 
“Carl’s marketing experience, extensive industry knowledge and firm grasp of the power of telematics makes him an ideal addition to our team,” comments Steve Pitsos, CEO of Boat Fix, which provides customised solutions for the boating industry through a combination of remote monitoring, GPS tracking, sophisticated geofencing and 24/7 live customer support.

“Boat Fix is serious about helping our clients bring more value to their customers, and we believe that investing in the expansion of our organisation with senior talent like Carl will allow us to continue to develop solutions that shape the future of our industry.”
 

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