Electric propulsion systems manufacturer ePropulsion has announced it will establish a branch office in the United States.

The company says setting up ePropulsion USA is a strategic move to strengthen the company’s presence in the US and capitalise on the unique opportunities presented by the American boating industry.

Tom Watson, a marine professional with extensive experience in the sector, has been appointed as the president of ePropulsion USA.

“The United States is a vital area of business in the marine industry, across all sectors, including those of commercial and recreational,” says Danny Tao, co-founder and CEO of ePropulsion. “We have made excellent strides in North America and in the United States, and now we want to further focus our efforts on this unique and diverse market. We couldn’t be in better hands on that front than with Tom, who is intimately familiar with the American boating industry.”

ePropulsion USA’s aim is to work closely with its distribution network and fostering strategic partnerships with boat builders to accelerate the adoption of electric propulsion systems across the region.

Joining ePropulsion USA from Highfield Boats where he was general manager, Watson has been involved in the marine industry for his entire career, working with Torqeedo, YANMAR, and other companies specialising in marine products. As president of ePropulsion USA, the company says Watson will play a pivotal role in promoting ePropulsion products and providing high-level service to OEM customers in the US market.

Watson comments: “I’m thrilled to work with ePropulsion and expand our presence here in the States. Electric propulsion has seen explosive growth recently, here and globally, and is poised for more. ePropulsion’s cutting-edge products and unwavering commitment to user experience and environmental stewardship have truly impressed me.

“With the dedicated support ePropulsion USA will provide and our incredible product quality, I am confident we can significantly grow our market share and make ePropulsion a permanent part of the landscape here in America.”

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