Elcome International, a provider of electronics and navigation systems to the maritime industries, has signed a sales agreement with Italian sound systems specialist Elettromedia.

The collaboration allows Elcome to supply and install Elettromedia’s Hertz marine audio solutions across the Middle East region.

Elcome will target yacht and powerboat owners in the U.A.E., Qatar, the Kingdom of Saudi Arabia, Bahrain, Oman, and Kuwait.

The Hertz brand offers a product range encompassing HMX Marine Speakers, HMX Marine Tower Speakers, HEX Marine Speakers, HMS Marine Subwoofers, and Venezia Marine Amplifiers.

“Partnering with Elettromedia … expands our portfolio, reinforcing our commitment to delivering unparalleled marine entertainment solutions,” says Mayank Bhargava, Elcome’s manager for yachting and leisure markets.

Elcome says its engineers in Dubai will undertake an Elettromedia training programme on installation and after-sales support of Hertz’s marine audio products.

“We are delighted to partner with Elcome, a company that shares our passion for delivering excellence,” says Pietro Pantaleone, global president of Elettromedia. “Introducing the Hertz Marine brand to the Middle East’s vibrant marine sector opens exciting avenues for boat owners to experience premium sound quality that complements their nautical adventures.”

In October 2023, Hertz Marine’s newly launched HTX 8H S-FL-G Tower Speaker won an IBEX Innovation Award at the International Boatbuilders’ Exhibition and Conference in Tampa, Florida.

The firm says orders for Hertz Marine audio systems are already underway at Elcome’s Dubai headquarters.

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