Nautor Swan and Henri-Lloyd to collaborate
Nautor Swan and Henri-Lloyd are to join forces in a new collaboration, bringing together their ‘iconic heritages’ to merge ‘cutting-edge technology with a shared passion for being on the water’. As such, Henri-Lloyd will be the official sportswear partner for Nautor Swan and ClubSwan’s sailing ventures.
Both companies share the same love for the sport of sailing. Nautor Swan is renowned for its blue water cruising and racing yachts. Henri-Lloyd designs and manufactures clothing.
The two brands will officially start collaborating at boot Düsseldorf. That looks like the Nautor Swan team showcasing Henri-Lloyd’s new onshore range. Henri-Lloyd’s new 2024 range which was launched at METS, will also be on show.
“When it became clear there was an opportunity for the Henri-Lloyd brand to align itself with Nautor Swan and ClubSwan Racing, it was a dream opportunity,” says Graham Allen, CEO Henri-Lloyd. “Both brands have iconic heritages and many shared values around performance and quality but importantly a shared belief in the importance of sporting elegance that defines our products and the way we present our brands to the world. We only see great opportunities to create exciting products and services for the Nautor Swan and ClubSwan Racing Owners and customers in the future and our team is so excited to get started.”
Giovanni Pomati, Nautor Group CEO comments: “We are very thrilled to start the 2024 season in Düsseldorf, one of the most important shows for Nautor Swan for our audience in Northern Europe. We take advantage of this show to also start an important collaboration with Henri-Lloyd, a brand with which Nautor Swan shares the same values and a customer-centric attention. We are ready to meet our passionate owners and customers to walk them through our world, made up of fine yachts but also amazing services and to be with them hand-in-hand 24/7.”
Last November, Henri-Lloyd appointed Sailforce to strengthen its sales reach and customer support in the UK and Ireland. Read all the news about marine clothing and suppliers in MIN.
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