Sweden’s Nimbus Group is introducing its Finnish brand Aquador to the North American market from January 2024.

The launch is in collaboration with PowerTime Boat Club, a division of the SailTime Group, a US company specialising in shared usage of recreational boats.

PowerTime will extend its Aquador offering to encompass other locations, spanning eight states across the United States. The Aquador boats will be sold into the PowerTime fleet for the shared usage programme and to retail buyers at these locations.

“We’re thrilled about our partnership with Nimbus Group, introducing Aquador boats to our fleet. These cabin cruisers are a perfect addition to our fleets, premiering at PowerTime Charlotte Harbor, in Punta Gorda, Florida”, says Todd Hess, CEO of The SailTime Group LLC.

The Aquador brand has traditionally held a strong position in northern Europe, and Nimbus Group says it sees ‘great opportunity’ for the boats to succeed in the North American market, which is the world’s single largest powerboat market.

Nimbus was founded in 1968 when the production of leisure powerboats under the brand Nimbus started. Since then, a number of brands have been added to the portfolio of what today is the Nimbus Group. These brands include Alukin, Aquador, Bella, Falcon, Flipper, Nimbus and Paragon Yachts.

Last summer, Aquador launched an entirely new generation of boats in what was the brand’s most extensive product renewal in 20 years.

Earlier this year, Nimbus Group confirmed it is outsourcing its manufacturing of aluminium boats to an external producer in Finland.

“The collaboration with SailTime is mutually advantageous, as it allows PowerTime to exclusively feature a boat that complements their fleet perfectly while simultaneously providing Aquador with a swift and extensive market entry across significant regions of the USA,” says Michael Bohm, Nimbus Group CMO.

The debut of Aquador Boats in the US is expected to occur at the St. Petersburg Boat Show in Florida, which takes place from January 18-21, 2024.

Main image courtesy of Nimbus Group.

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