Northrop & Johnson is partnering with new Turkish boatbuilder VisionF Yachts. The agreement was announced during the 2023 Cannes Yachting Festival.

Under this partnership, Northrop & Johnson assumes the role of VisionF Yachts‘ global central agency and secures exclusive sales rights for VisionF’s vessels worldwide. The collaboration will have a particular focus on the markets of the US and Europe.

Ali Tanir, general manager at VisionF Yachts, emphasised the significant advantages of this partnership for the Turkish yacht builder, which was founded in 2019. He says: “As a new, developing brand, having an established partner such as Northrop & Johnson represents a great advantage for us. Instead of working across different countries and trying to express our brand to the end users, Northrop & Johnson will be a great help in getting our message across and increasing awareness in the market.”

In a debut at the 2023 Cannes Yachting Festival, VisionF Yachts unveiled its latest delivery, the custom pink-hulled VisionF 80 catamaran. This eye-catching vessel represents the culmination of the successful 24.6-meter VisionF 80 aluminium catamaran series before the model transitions to the larger VisionF 82. VisionF Yachts anticipates an enthusiastic reception for this yacht at the show.

In addition to this exciting reveal, VisionF Yachts introduced two brand-new yacht models at the show. The shipyard also provided updates on its ongoing projects, including two state-of-the-art aluminium VisionF 82 units, currently in construction and scheduled for delivery in March and May 2024.

“With significant expertise in both fiberglass and aluminium construction, VisionF Yachts is ideally positioned to capture the rising demand for power catamarans in the luxury yachting industry. Northrop & Johnson is proud to have been granted the exclusive sales representation worldwide and I’m confident our marketing abilities and experienced sales team will result in a mutually successful partnership,” says Patrick Coote, managing director of Northrop & Johnson in Europe.

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