Railblaza, a manufacturer of modular accessories for watercraft and adventure vehicles, has appointed Explr of Sweden, a distributor of paddlesport products in Scandinavia, to oversee growth in Finland and Denmark.

This follows Explr’s investment into a new warehouse and showroom facility in Linköping, Sweden. The new showroom opened on 12-13 April 2024, with the firm reporting over 600 customers visiting in two days.

Following its first order with Railblaza in 2020, Explr says it has grown to become one of Railblaza’s most important strategic partners within Europe.

“Explr’s recent investment into real estate, e-commerce and workforce was clear evidence that they have a strategic growth plan in place, and we want to be on that journey with them,” says Nick Edgington, Railblaza sales director (EMEA).

Felix Frey, managing director of Explr, adds: “We have experienced expediential growth since forming the company in 2017. This is largely thanks to the onboarding of great brands and having an excellent understanding of our markets.

“We focus on five or six key brands and work hard to ensure we present these to our customers in a professional and dynamic way; we are a modern outdoor distribution company fuelled by a passion for making great products and services available.”

The Explr brand portfolio now includes Railblaza, Rebelcell, Berley Pro, Hultafors, CLC, Deeper Sonar, and Hobie.

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