Savvy Navvy embraces scratch cards as it takes on Australian and New Zealand distributor
Savvy Navvy has signed Australia-based Paddy Wester as its exclusive Australian and New Zealand distributor.
Savvy Navvy is the only navigation app on the market sold via distributors. Paddy Wester has added Savvy Navvy subscriptions to its product lines, which are sold via dealers across Australia and New Zealand.
For the first time, Paddy Wester will be selling scratch cards, which enable dealers to sell Savvy Navvy subscriptions as physical products. Savvy Navvy sells directly to distributors, who then sell scratch cards to dealers/retail shops. Boaters purchase the scratch card, scratch off the foil and scan the QR code to claim a year of access to Savvy Navvy Elite.
“The idea is to create a global distributor network, allowing dealers to earn from the app, which is a unique advantage compared to other products in the market,” says Jacco Willemsen, global sales manager at Savvy Navvy.
John McDonald, founder of Paddy Wester, adds: “The scratch card format allows dealers to sell Savvy Navvy subscriptions as physical products, bridging the gap between traditional and digital navigation tools.”
“We’re delighted to sign our dealership with Paddy Wester knowing their wealth of expertise and network across Australia, New Zealand and beyond,” says Jacco Willemsen, global sales manager at Savvy Navvy. He was recently appointed to his role, as the firm continues to scale up its growth.
“We continue to see boaters and anglers moving away from traditional paper charts and costly chart plotters, embracing integrated navigation apps that put everything they need in the palm of their hand. This partnership, being the first app to get into dealers, supports not only the industry trend but also Savvy Navvy’s vision in getting more people to enjoy the water through safer and simpler navigation.”
Unlike other boating navigation solutions, Savvy Navvy says it provides smart routing, giving users the optimal route and dynamic ETAs based on real-time data. That inclues departure time, chart information, weather conditions, tide, boat specifications and local regulations. Points of interest, including marina information, marine services and local businesses, are also shown in the app helping users plan their journeys both online and offline.
Lifelong boaters John and Jo McDonald run Paddy Wester based on the Sunshine Coast, Queensland. They have worked in the marine industry for many decades and have a strong focus on marine electronics and navigation.
“Having worked with electronic navigation for many decades, we see Savvy Navvy as the next step in electronic navigation for dealers,” says John McDonald. “It’s a great navigation solution for boaters and anglers going beyond ‘just navigation’ and incorporating charts, wind, weather, tides all in one place.
“We’re pleased to be the only distributor offering dealers across Australia and New Zealand the opportunity to sell Savvy Navvy in the form of scratch cards. The scratch card format allows dealers to sell Savvy Navvy subscriptions as physical products, bridging the gap between traditional and digital navigation tools.”
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