The Yacht Group, a provider of luxury marine consulting and manufacturing services, has appointed marine marketing firm Yessss as its marketing and business development consultant.

The deal, which was finalised at METSTRADE 2023 in November, sees Yessss assume the role commencing January 2024.

“As we step into this collaborative venture with Yessss, it marks an exciting chapter for The Yacht Group,” says Tony Valiente, COO and managing partner of The Yacht Group. “Yessss will play a pivotal role in managing all marketing aspects, bringing their expertise to enhance our brand presence and communication strategies, further reinforcing The Yacht Group as an industry leader.”

New Zealand-based Yessss launched in March 2023, and describes itself as being ‘dedicated to helping small- to medium-sized businesses thrive through fast and effective growth.’ The firm has recently made a series of senior appointments, including Chris Baird as joint CEO alongside founder Nona Pedersen.

“I’m excited to start working with Tony to help improve The Yacht Group’s overall marketing efforts,” says Eve Verberne, marketing director for Yessss. “Our initial collaboration will kick off with a ‘sail session’ setting the course, with a clear marketing strategy and plan. Following that, Yessss will be providing ongoing marketing support to elevate The Yacht Group’s presence within the marine industry.”

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