Yessss, a marketing and business consultancy firm in the marine industry, has appointed Matt Forbes as director of business development – EMEA.

At Yessss, Forbes’ primary role is to support marine businesses with entry or expansion across Europe, Africa and the Middle East (EMEA). He has a strong background in boosting revenue and profitability by identifying and implementing sales strategies that deliver consistent results.

Forbes has dedicated over two decades to the marine industry, establishing himself as a respected figure in sales channel development and OEM product integration. Forbes has worked with Navman, Fusion Entertainment, Vesper and Propspeed.

Joint CEOs of Yessss, Chris Baird and Nona Pedersen, expressed their enthusiasm regarding Forbes joining the team. Baird says: “We are thrilled to welcome Matt to the Yessss family. His extensive background in the marine industry and his track record of accomplishments make him an invaluable asset to our team. Since we started Yessss, we’ve seen a growing interest among clients wanting to expand into or across the EMEA region. Matt’s joining not only provides us with a presence on the ground but also introduces a new layer of skills that will drive value for our clients.”

Forbes adds: “I am excited to join Yessss as the director of business development for the EMEA region. With my background in sales and business development, I’m eager to help our existing clients achieve their goals and expand our client portfolio and service offerings by leveraging my skill set. My aim is to ensure that Yessss remains a versatile and dynamic partner in the marine industry, addressing the evolving needs of our clients on a global scale.”

Yessss is a comprehensive strategic marketing and business development consultancy firm, dedicated to serving the marine industry.

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